Each and every year, lines of devoted customers stand for hours after hours to be in with the chance of getting their hands on the latest Apple product release. The most recent being, of course, the iPhone X.
No matter what product you’re business is promoting, be it technology, food or stationery supplies – we all desire the customer loyalty that Apple consistently receive. The success and devotion that Apple garners from their customers is no accident – it’s the result of years of great marketing (along with arguably the best product design of course).
Whilst we all may not have the resources or budget available to Apple, one thing’s for sure, we can all learn from their successful marketing strategies, regardless of business size.
The Website Group share 10 marketing lessons from Apple’s marketing strategy below, with some help from Entrepreneur.
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