So, you’ve managed to promote and increase the traffic of your website, but how do you then convert these visitors into customers?
In terms of website features and content, things like case studies, testimonials, offers and accreditation logos are crucial to build that initial trust, however choosing the correct marketing tools are just as important.
From helping you collect information on which products your customers are looking for the most to implementing an efficient email journey, there are tools out there to cover it all.
Red Website Design share 14 most popular online tools in their infographic below.
Rob Harper / About Author
Hi, I am the Marketing Director here at Prima. If you would like more information on how we can help you, or if you would like to explore future collaborations, feel free to email me at robert.harper@primasoftware.co.uk or catch me on Twitter at @robbiejharper.
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