Cart abandonment is an infuriating reminder of revenue that might have been made, with billions of pounds of shopping left in online shopping baskets every year.
The customer has spent time browsing your site, carefully selected items that have taken their fancy but for one reason or another, he or she has abandoned ship at the critical point. Unfortunately cart abandonment is probably here to stay, it’s just the way some people browse and shop.
So, how can you re-engage these shoppers once they’ve left? Inbox Army share a whole heap of statistics and 6 ways to use emails to reduce cart abandonment in their infographic below.
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