We’re pleased to announce that Prima customers in Ireland can now access sales-boosting product content from Antalis Ireland following their recent partnership with FusionPlus Data.
Antalis boasts a wide range of products and services to the office supplies market with an extensive range of papers for colour printing, optimum white papers, everyday and light-weight papers, recycled and tinted papers, envelopes to creative options – and the power of renowned brands such as Xerox, Image, Data Copy, Pioneer, Color Copy and HP. It is also able to supply expanded product ranges such as vital PPE and a wide range of packaging – essential items for the current market conditions.
To adapt to ever-evolving consumer needs and habits, Antalis has enlisted product content service FusionPlus Data to upgrade its online catalogue and content for e-commerce. Through this new partnership, Antalis will be able to provide copy, product images, lifestyle images, videos, and brochures to products resellers in Ireland via Prima Marketplace. The product file will be refreshed regularly with updates, additions, and discontinuations, allowing resellers to react quickly and new products to go to market sooner.
Iain Cunningham, Regional Sales Manager Antalis Office Papers & Packaging Division’s said:
“This centrally managed product content will be a major sales asset for resellers. We’re thrilled to be able to offer our office supplies partners content across our entire portfolio. They will have quick access to a wider range of products and categories than ever before. With the COVID-19 pandemic influencing business all around the world it will give our customers access to a range of alternative products such as PPE and packaging to enable then to diversify their core business and adapt in this unprecedented time.
It is essential that the product listings seen online look good and provide them with the necessary information. The expanded product catalogue will increase the likelihood that the end user will find what they’re looking for, and the great content will help drive sales and loyalty from satisfied customers.”
Steve Bilton, Managing Director at FusionPlus Data: “This is fantastic news for the Irish dealer community – we’ve been working with Antalis for a few years now so adding the Irish product file was a natural progression. With the significant investment they’re making in their product content, dealers will see continual improvements going forward and we’re extremely proud and excited to play our part in this vital project.”
The optimised Antalis catalogue is available and easily activated via Prima Marketplace