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Data Direct now available on Prima Marketplace with FusionPlus world-class product content


Data Direct, the UK’s leading independent dealer-only distributor of printer and copier supplies, consumables, parts and workplace solutions, is now available for Prima customers on Prima Marketplace with FusionPlus Data, providing channel partners and resellers with enriched, sales-boosting product content.

With its core offer of consumables, components and parts, with market leading OEM brands and compatibles, Data Direct can now offer their comprehensive portfolio of over 16,000 products for online and e-commerce catalogues. Business supplies dealers, printer and MFP stockists can immediately access up-to-date product information. With regular content refreshes, resellers can have the confidence of having the very latest and most accurate content, new product introductions and deletions.

Marianne Chamberlain, Data Direct Sales Director, comments:

“As a business, we are constantly looking at providing value to our customers, and working with FusionPlus Data fits with our mantra of multiple opportunities & solutions designed for dealers. Our core range continues to evolve with new brands and new parts, and we are also launching into new product categories on a more regular basis. Having worked with FusionPlus Data in getting the catalogue up and running, our Dealer customers can have access to innovative solutions immediately upon launch”.


During 2020 and 2021, the Berkshire-based Data Direct has been providing greater opportunities for resellers in the PPE and working from home categories too. The PPE range includes a comprehensive range of core dispensing and sanitising products, air quality solutions together with SmartMister, the smartest way to sanitise your workplace. With more homeworking too, Data Direct supplies many desking solutions fit for all situations.

Steve Bilton, Managing Director of FusionPlus Data, adds: “It’s great to see Data Direct make a much wider range of products available to the dealer community to offer to their end-user customers. Anthony, Marianne and the FusionPlus team have worked tirelessly over the last few weeks to get this across the line and the resulting enriched product file I’m sure will be extremely popular with the dealers”.

The optimised Data Direct catalogue is available and easily activated via Prima Marketplace

To find out more, contact

Fantastic Offer:

To help Dealers get up and running, Data Direct is offering a £500 instant credit facility for new accounts. In addition, all opening orders above £100 will qualify for 100 free facemasks, 12 free 50ml hand sanitisers and be entered into a draw to win one of 10 sit-stand desks worth £800 SRP. Contact to open an account.

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