Nowadays, we all know that establishing a strong online presence is vital when it comes to building and maintaining a successful business. Along with investing time into your website and social media, one aspect of marketing that you must be taking full advantage of is email marketing.
Unlike some other forms of communication with your customers and prospects, email marketing campaigns allow you to not only reach your audience on a personal level, but also offer another way for them to keep up with your developments and promotions.
Whether you’re a brand new startup looking to grow or your company is already well-established, an effective email marketing plan is key to promoting and growing your business.
So with this in mind, Send in Blue share 15 terms you need to know to get started. Check out their infographic below.
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