Leading European office furniture manufacturer EOL Group is now available to Prima customers via Prima Marketplace with sales-boosting product content.
EOL has been designing, manufacturing, and distributing office furniture through an extensive international reseller network for over 30 years. The company is committed to growing in step with its reseller network’s ambitions of meeting new and evolving market trends in Ireland. To this end, EOL has enlisted product content service FusionPlus Data to upgrade its online catalogue and content for e-commerce.
Through this new partnership, EOL Group will be able to provide optimised full features and benefits copy, product images, lifestyle images, product specifications, and brochures to all its existing and aspiring resellers in Ireland. The product file will be refreshed regularly with product updates, additions and discontinuations, allowing resellers to react quickly and new products to go to market sooner.
This centrally managed product content will be a major sales asset for resellers. Robert Whippy, Sales Director at EOL Group UK & Ireland, outlines some of the benefits for resellers and their customers alike, stating:
“EOL has chosen the Irish market for this exciting new step forward in the company’s long history of innovation and development, bringing it one step closer to a complete 360-degree product and service proposition. In doing so, we are expressing our unshakeable confidence in our network of resellers’ potential for growth. Resellers who will soon be able to access EOL product content that is optimised for their e-commerce activities, maximising their chances of finding new potential customers and engaging them in new ways.
With the ever-rising importance of online retail to bottom lines, visual cues are fundamental in securing the end customer buy-in. That’s why EOL has committed significant resources to ensuring that online product listings not only inspire, but also provide all the information needed for decisive purchasing with confidence. A carefully tailored catalogue of products, that’s designed to respond to the requirements of an online customer base, will drive purchases and increase the likelihood that the end user will find what they want, ultimately adding it to their basket. Our expectation is that this will boost sales and repeat custom for all our trusted resellers.”
Steve Bilton, Managing Director of FusionPlus Data, adds: “It’s great to see EOL make its range of products available for the dealer community to offer to their customers. Robert, his marketing colleagues and the FusionPlus team have worked tirelessly over the last few weeks to get this across the line and the resulting enriched product file I’m sure will be extremely popular with the dealers”
The optimised EOL catalogue is now available via Prima Marketplace.