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FusionPlus and Dynamic Office Solutions team up to offer enhanced content to Prima users

Prima are delighted to announce that FusionPlus Data and Dynamic Office Solutions have teamed up to make its express delivered product portfolio available to all Prima users, featuring one of the UK’s biggest ranges of seating, furniture and other office workspace products.
Head of Strategy at Dynamic, David Orr commented: “We have developed a strong relationship with hundreds of dealers who report record sales by using our low-cost model – now is the time to extend our exposure to dealers using these software platforms. Changing buying patterns means products are being bought more frequently – and that means more high profit orders.  We have created a comprehensive enriched product data set with supporting imagery, data sheets and video to make those purchases happen. Dynamic has taken a significant step in making our product data more easily accessible to dealers which will help them to improve and increase their product offering, particularly online.  We plan to continue to enhance our content as we develop our ranges.”
Callum Edwards, Prima’s Digital Marketing Manager said “It’s great news to see the partnership with FusionPLUS data and Dynamic, and as a result, there will now be more than 3,000 new, top-selling office furniture, seating and interior products fully optimised with ecommerce-ready product data. For our customers, it is another leading supplier boasting a wide range of quality products that will help drive sales through their PrimaGO stores.”
If you’re interested in accessing the new Dynamic file please contact Dynamic directly on, or contact our data department on

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