Ireland: 01 571 9202

GROWTHFACTOR-e 24: An engaging and successful event


Liverpool, UK – 21st March 2024 – Prima Software proudly hosted its largest ever VIP customer event on Thursday, marking a significant milestone with over 200 delegates in attendance. The day-long event, filled with company and product updates, a LinkedIn Masterclass, and the unveiling of a groundbreaking product, Prima ENGAGE, set a new benchmark in customer engagement and product innovation.

The morning sessions were highlighted by insightful update presentations from the Prima team and an engaging LinkedIn Masterclass led by guest speaker Mark White. However, the spotlight moment was the eagerly anticipated unveiling of Prima ENGAGE, the company’s best-kept secret for over six months. Prima ENGAGE, a fully integrated Customer Engagement Portal, is designed to revolutionise the sales process with its intuitive design, streamlined workflow, and seamless integration into Prima ERP.

The announcement of Prima ENGAGE was met with great enthusiasm, leading to an influx of demo requests and trial user sign-ups, gearing up for its official launch in Q4 of 2024.

Following a delightful lunch catered by Crowne Plaza Liverpool, guests explored an extensive supplier exhibition with over 24 industry suppliers showcasing their latest solutions, products, and services. The afternoon buzzed with excitement.

Rob Harper, Marketing Director commented:

Seeing the buzz and genuine excitement all day was honestly the best part for me. Our aim was always more than just providing our customers with Prima updates and presenting a preview of Prima ENGAGE; it was about creating a space where people could genuinely connect, share ideas, and leave feeling inspired. Having such a diverse group of suppliers on board and hearing the positive vibes from everyone who came just blew our expectations out of the water. This event’s been a milestone for us, and I’m already buzzing with ideas for the next one.

In addition to the exhibition, Prima hosted breakout sessions, including the popular Prima HELP Live and the newly introduced 121 Leadership Insights. These sessions offered customers a unique opportunity to engage directly with Prima’s leadership team, including CEO Steve McLaughlin, MD Ian Buckley, Development Director Arun an Vairavasundaram, and Customer Operations Director, Steve Dennis.

The day concluded with a prize draw, where attendees had the chance to win one of three iPads among other prizes, creating a palpable sense of excitement.

The evening festivities commenced at 6:30 PM with a drink reception and dinner. The highlight of the evening was a surprise performance by singing waiters, leading to an unforgettable night of dancing and celebration, capped off with a performance by the 8-piece band, New Power Soul Club.

Prima Software extends heartfelt thanks to all attendees, customers, and suppliers for making the event a tremendous success. The company looks forward to continuing these engagements and building on the day’s achievements in future events.

Daytime Photos: Daytime Photos 2024 – GROWTHFACTOR-e

Evening Photos: Evening Photos 2024 – GROWTHFACTOR-e