What’s selling, what’s growing, and where should dealers focus for the second half?
We’re halfway through 2026 and now is the perfect time for business supplies dealers to step back, review what’s working, and plan where to focus next.
With the first half of the year behind us, Prima is preparing a new report for businesses looking at the product categories that have performed well so far, the areas showing strong customer demand, and the highest-margin opportunities dealers should be paying attention to.
Just like any strong half-time team talk, the aim is simple: understand the first-half performance, identify the opportunities, and come out stronger for the second half.
What the report will cover
Inside the report, we’ll review:
- The categories performing strongly in the first half of 2026
- The product areas showing increased customer demand
- The highest-margin opportunities dealers should be aware of
- Where dealers may be able to grow beyond traditional office supplies
- How to use sales, ecommerce and reporting data to make better decisions
- Practical actions to help dealers finish 2026 stronger
Register to receive the report
Be among the first to receive Prima’s 2026 Business Supplies Half-Time Review when it is released.
Enter your details below and we’ll send you the report as soon as it is ready.
Why now?
The second half of the year is a key opportunity for dealers to sharpen their focus.
By understanding which categories are growing, where margin is strongest, and how customer buying habits are changing, dealers can make smarter decisions about what to promote, where to target sales activity, and how to increase customer spend.
This report is designed to give dealers practical insight they can use – not just to review performance, but to act on it.
From insight to action
Knowing what performed well in the first half is only useful if it helps shape what happens next.
Prima helps dealers use data across ERP, ecommerce, reporting, marketplace and sales enablement tools to better understand their customers, promote the right categories, and identify opportunities for profitable growth.
Register now
Prima’s 2026 Business Supplies Half-Time Review will be released soon.
Register today and we’ll send it to you as soon as it is available.
UK: 0151 433 8370
info@primasoftware.co.uk