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Prima SENTRY

Stay Alert. Protect Your Profit.

Intelligent Alerting System that Keeps Operations Smooth.

Protect Your Profits With Confidence

Instant alerts notify you of unusual activity - from low margins to unexpected credit issues so you can act fast and stay in control.

Detect Anomalies Before They Cost You

Real-time monitoring highlights margin slips, pricing errors, and potential data inconsistencies, ensuring you stay ahead of profit-impacting issues.

Safeguard Cash Flow

Receive instant alerts when customer balances exceed credit limits or overdue payments build up — helping you protect cash flow effortlessly.

Custom Alerts

Request bespoke alerts to stay in control of any area that's important to your business.

Purchase Now

Act on Issues. Prevent Problems.

Receive real-time alert notifications straight to your inbox to protect your profits, your customers, and your business.

Real-Time Account Intelligence

SENTRY sends you and your team comprehensive email and SMS alerts to keep you in control of critical events that may go undetected.

Weekly or Monthly Summaries

Measure the effectiveness of SENTRY alerts and see the impact of your responses with weekly and monthly summary reports.

Explore Prima SENTRY Alerts

Be alerted to unusual sales activity, suspicious pricing, unexpected acccount activity and more without adding to your manual workload.

Track Margins

Stay alert to low margin, high value, and high cost quotes or orders.

Monitor Pricing

Ensure items aren’t being sold below their previous price or for a low margin – keeping you on top of your profit.

Identify New Customers

Track new customers ordering for the first time so you can go the extra mile to keep them coming back.

View Account Activity

Be notified when customers are placed on or off hold to stay in control of your accounts.

Control Overdue Debt

Ensure non-paying customers aren’t placing new orders with overdue debt alerts.

Custom Alerts

Need to be alerted to other activity? Create bespoke alerts tailored to your business.

Prima SENTRY Pricing

”After seeing Prima Sentry at the UGM Event, we tested it the very next day with our live data, and we were blown away. The margin erosion alert alone uncovered hundreds of pounds in potential savings within 24 hours. We signed up immediately! An incredibly powerful tool with huge potential!

Jenny AllisonNormans Business Solutions

Why Choose Prima SENTRY?

Immediate Critical Event Response

Increased Profitability

Keep Stakeholders Informed

Reduced Manual Work

Email and SMS Alerts

Full Alert Customisation

Prima SENTRY FAQs

What is Prima SENTRY?

Prima SENTRY is a real-time email and SMS alerting system that notifies you and your team to actionable data issues and account activity before it’s too late to act.

SENTRY runs in the background of your daily operations so you and your team can focus on business, not maintenance.

What alerts are available in Prima SENTRY?

Prima SENTRY currently has the below alerts available:

  • Customer Placed On Hold
  • Customer Taken Off Hold
  • Low Margin Sales Order
  • High Value Sales Order
  • High Cost Order Line
  • High Value Credit Note
  • New Sales Quotation with Overdue Debt
  • New Sales Order with Overdue Debt
  • Customer First Ever Order
  • Sales Order Line with Reduced Selling Price

How does Prima SENTRY notify me?

Prima SENTRY will send you and your team an email notification based on the alerts you have set up. SMS alerts can be set up as an additional optional extra.

How many people can Prima SENTRY notify?

Prima SENTRY can notify an unlimited number of users. Just set the user’s email up against the alert you want them to receive and SENTRY will take care of the rest.

How much does Prima SENTRY cost?

Prima SENTRY starts from £95/€125 per month with a one-time setup fee of £295/€350. The starting price includes all standard alerts delivered to your inbox.

Do I need Prima VANTAGE to use Prima SENTRY?

No – Prima SENTRY is a separate product to Prima VANTAGE. SENTRY alerts you to possible issues that you may wish to act on immediately before they become problems.

Prima VANTAGE is a full BI reporting suite that gives you in-depth KPI measurements and wider control over your operations. You can find more information on VANTAGE here

Do I need Prima ERP to use Prima SENTRY?

Yes – As Prima SENTRY uses your ERP data to alert you, you do need an active Prima ERP subscription to use Prima SENTRY.

Does Prima SENTRY use an ERP license?

No. Athough Prima SENTRY does use your ERP data to notify you, it does not use an ERP license to log in.

Discover how Prima Sentry helps you stay in control, spot issues early, and protect your business with confidence.

Get Started with Prima SENTRY Today

Purchase Prima SENTRY today to stay alert to customer spend trends and unusual business activity to protect your profits and your business.