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Prima's Back2Front Expo proves to be a success in Ireland

Prima were delighted to host the inaugural Back2Front Business Supplies Expo at City West Hotel, Dublin on 28th October 2016.
Office Supplies Dealers from across Ireland were invited along to attend a morning of Prima user groups and training workshops, running subsequently to sessions held by our friends from Evolution Software and FusionPlus data.
Once the morning software meetings had concluded there was a supplier exhibition laid on for the dealers, with 20 key suppliers in attendance. Headline sponsors included Vow, Fellowes, Trimfold, FusionPlus Data. Evolution Software and Trade Supply. The event was attended by over 120 delegates and there was a real buzz around the room during the exhibition, which proved to be very popular with both the dealers and the suppliers. Frank Demarteau, Sales & Marketing Director at Jalema BV said: “I would like to thank Prima for organising a perfect event in Dublin. For us at Jalema a perfect opportunity to meet with the most important people of the Irish office products industry and to learn more about Prima Cloud, Evolution and Fusion. We will certainly be back next year!”
Prima’s General Manager, Ian Buckley said: “Back2Front allowed our existing customers to come along and provide us with feedback and help shape our product and services as well as allowing them to spend time with other important stakeholders in their businesses. It was also a great opportunity to meet lots of new dealers and show them what we do. The idea for Back2Front came from working with our dealers and key figures in Ireland, we concluded that there was a genuine demand for a dedicated dealer event, and judging by the overwhelming attendance and positive feedback, they were not wrong.’’
The support that we received from the suppliers and dealers leading up to the event was phenomenal, and we would like to thank each and every person that contributed to what turned out to be a great day for the Irish Office Supplies industry.
Similarly to this, the positive post event feedback has encouraged us to start thinking about hosting another Back2Front Expo next year.”