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Print-Rite now available on Prima with FusionPlus enhanced content


We’re pleased to announce that Prima customers can now access a range of toner and ink cartridges from Print-Rite Europe Ltd. with enhanced FusionPlus Data.

The Pelikan brand delivers high quality and high levels of brand recognition with End Users and Dealers across Western Europe, the Americas and a number of other important regions. The brand itself was established in 1838 and has over 182 years become synonymous to stand for reliability, dependability and trustworthiness. The brand is unique in that it has instant end user recognition and has a passionate following.

The Pelikan brand’s objective is for imaging consumables is to grow globally.  The Pelikan brand offers a new and different approach where Dealers can increase their average selling prices, make more cash profit and get rewarded with all kinds of bonuses, rebates and of course, Reward Points as they grow. This is what the OEMs do and it works. This is our approach for Pelikan branded products and honestly, that’s what’s getting the industry excited.

Jason Doran General Manager Europe – Sales & Marketing, Print-Rite Europe Ltd commented on the new partnership:

“We chose to partner with FusionPlus Data to coincide with the launch of the iconic Pelikan brand toner and ink cartridges in the UK.  The Pelikan brand is 182 years old and is the only recognisable and true alternative OEM brand that stands for quality and reliability in office consumables.  Our ink and toner cartridge range and catalogue will now be integrated and available through all nine of the leading industry software providers. The Pelikan branded products will offer up to 60% gross margin for dealers who can also join the rewards program to earn points and prizes.  The hundreds of dealers using Fusionplus Data will now be able to quickly and easily activate the product catalogue in their back-office and e-commerce solutions.  This is a very exciting time to become a preferred Pelikan brand dealer and rewards partner.”

Steve Bilton, Managing Director of FusionPlus Data adds:

“With more and more sales switching to on-line, the timing could not be better to welcome PRPS and such a well-established and high-profile brand as Pelikan to the FusionPlus partner program – I’m sure their innovative product range and sales approach will prove to be extremely popular with the dealer community, and their customers!”

The enriched and fully-attributed Print-Rite product file is available to Prima customers by visiting

For more further information Jason Doran can be contacted at

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