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Reliance Medical product file now available on Prima with FusionPlus enhanced content


We’re pleased to announce that Prima customers can now access a range of products from Reliance Medical, The UK’s leading trade distributor of the highest quality surgical dressings, healthcare products, medical equipment and first aid supplies.

Reliance Medical was formed in 2006 by a group of leading first aid industry experts and has developed into the UK’s leading trade only first aid and medical equipment manufacturers. By partnering with FusionPlus provides Prima dealers with access to optimised full features and benefits copy, product images, videos, and brochures to over 140 essential first aid and workplace safety products. The product file will be refreshed regularly with product updates, additions and discontinuations, allowing resellers to react quickly and new products to go to market sooner.

Debbie Tomkinson, Head of Sales & Marketing for Reliance Medical said:

“From day one at Reliance Medical we have been focused on maintaining a distinct branded presentation across the entire product portfolio. Consistent colour-coding and our visual approach not only makes our products simple to use but also enures they are always presented in the most attractive way for our reseller partners.  Our marketing team has been hard at work developing more optimised, online friendly content than we have ever offered before. We are supporting all our products with marketing flyers and videos where appropriate. We’re always expanding our product range and looking for new and exciting ways to present our catalogue to build confidence and encourage end users to always choose Reliance Medical.”

Steve Bilton, Managing Director of FusionPlus Data, adds: “It’s great to see Reliance Medical make their initial range of products available to the dealer community to offer to their customers, and the timing could not be better. Both teams have worked tirelessly over the last few weeks to get this across the line and the resulting enriched product file I’m sure will be extremely popular with the dealers”

The optimised Reliance Medical catalogue will be available and easily activated by visiting

To find out more, contact your Reliance Medical account manager or send them an email at

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