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Safety First Aid Group now available on Prima Marketplace


We’re delighted to announce that the UK’s largest manufacturer and supplier of workplace first aid and safety products, Safety First Aid is now available for Prima customers via Marketplace.

Safety First Aid Group has used their 60 years of industry knowledge to provide dealers with world-class product content on FusionPlus Data. Dealers will now be able to boost sales with detailed product copy, images and marketing collateral, ensuring their customers receive the highest quality
online experience.

Customers are demanding more and more from online content. Many no longer have the time or desire to speak on the phone and, instead, expect to have comprehensive product information at their fingertips online.

First aid, medical and safety products save lives, and it is crucial that customers have detailed information before they buy. Industry knowledge is essential, due to the range of regulations and compliance procedures applied to these products. It is important that buyers are aware of which regulations each product meets, and which regulations they, as businesses, are required to meet.

“With 100’s of first aid, medical and safety products available now, the Safety First Aid Group’s catalogue will contain suitable products for immediate use. Our sales and marketing team are experts on these products and can support you if you require any advice or guidance. It makes complete sense for us to share our expertise and product content with dealers, distributors and vendors, allowing them to provide their customers with the best and safest possible experience and service.”

Ben Corrigan, National Sales Manager adds.

As the ‘go to’ manufacturer of these products, Safety First Aid Group has a wealth of experience with which they can provide an extra layer of support to dealers. By partnering with FusionPlus Data, Safety First Aid Group has ensured that their specialist industry knowledge is accessible to over 1000 office products dealers in the UK and Ireland.

Robert Froomberg, Managing Director adds:

“As Safety First Aid Group continues to grow this is a very exciting time for the business. We’re thrilled with our partnership with FusionPlus Data as it will allow us to connect with dealers in a quick, efficient and smart way. We will continue to expand our product portfolio and sales support based on feedback from the dealers as we want this to be a collaborative relationship whereby, we react to the needs of dealers. By doing this, we’re confident that dealers will see a growth in sales and increased customer loyalty.”

For dealers wanting to find out more or to discuss opening an account, please contact Joshna Valji on

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