SIGEL, leading manufacturer of high-quality and well-designed office products, is now available to Prima users via Prima Marketplace with sales-boosting product content. SIGEL has partnered with FusionPlus Data to provide, and continuously update its online product catalogue and e-commerce content.
SIGEL presents a UK portfolio of several hundred business and consumer products from popular brands such as Conceptum, Jolie and Artverum. To adapt to the changing needs and habits of both sales partners and consumers.
This new partnership enables SIGEL to provide optimised features including sales and marketing copy, certificates, product images and brochures direct to Prima users via Marketplace. The product data is regularly supplemented and updated so that resellers can react quickly and new products reach the market faster.
The centrally managed product content is a major sales asset for resellers. Susanne Fritz, Director of Marketing and Product Management for SIGEL, notes:
“The demands on product data in e-commerce are constantly and rapidly increasing. Working with FusionPlus, we now have the ability to serve our trade partners very quickly with up-to-date content and to optimise it continuously. We are really pleased to be able to present our products to the market in an optimal and customer-oriented way.”
The enriched and fully attributed SIGEL product file will be available and easily activated via Prima Marketplace
To find out more, contact your SIGEL account manager or send us an email at kommunikation@sigel.de.
