Prima ENGAGE: A CRM that actually helps your sales team sell

Presenter: Steve Dennis, Prima ENGAGE Product Lead

Join Steve Dennis, Prima ENGAGE Product Lead, for a practical look at a CRM purpose-built for B2B office products dealers. See how sales and account teams can manage prospects, follow-ups, quotes and orders in one connected platform, fully aligned with your day-to-day workflows. Steve will also preview upcoming features and the commercial impact: less admin, clearer visibility, and more consistent revenue across your customer base.

Complete the form to request the Prima ENGAGE Webinar:

Agenda

1. Welcome & Introductions
How modern B2B dealers are improving customer management and sales activity.

2. Why CRM Needs to Be Different for Dealers
Why generic CRMs don’t fit dealer workflows – and what a purpose-built one should do.

3. Engage in Action: Real Sales Scenarios
Manage prospects, track opportunities, quote, and follow up – all connected to your business platform.

4. What’s Coming Next in Engage
A preview of new features and upcoming improvements.

5. Commercial Impact & ROI
Reduce admin, improve visibility, and generate more consistent revenue.

6. Getting Started
How quickly your team can be onboarded and using it day-to-day.

7. Live Q&A
Your questions and real-world scenarios.